Basha Restaurant Business Plan Assignment Example | Topics and Well Written Essays - 3750 words

Basha Restaurant Business Plan - Assignment ExampleThe eating house meets the expectation of the customers by providing them valuable services by the eating place staff. The manage constantly runs a check on the activities taking place in the eating house which assures the customer that everything is in control and being evaluated constantly. The restaurant staff is trained to provide effective and efficient services to the customers. The cuisines are developed by authorized Arabic chefs and the recipes used are also authentic. This adds on to the credibility of the restaurant. The taste of the food is given special consideration as the owners of Basha want the food to be perfect in all regards for their valuable customers. The pricing and profitability strategy has been developed considering all the expenses and investments required to start up the business. Table of Contents knowledgeability5Objectives5Sales Objectives5Mission6Keys to Success7Company digest7Company Ownership7S tart-up compact7Company Location and Facilities9Services10Competitive Comparison10Sales Literature10Market Analysis Summary10Target Market Segment Strategy10Marketing Programs10Pricing and Profitability Strategy11Cost of Goods Sold13References17Basha Restaurant Business PlanIntroductionBasha is one of the distinctive restaurants in Dubai that offers authentic Arabic cuisines to its valuable customers.... The Basha restaurant in Dubai has its location at the terrace of Habtoor Grand Resort and Spa from where the view of Dubai is outstanding (Al Basha in the Habtoor Grand Beach Resort and Spa, Dubai Marina Mall, Dubai Restaurant ReviewsTimeOutDubai.com, 2012). The paper discusses the business plan consort to a standard format of a business plan (Floor, 2003) Objectives The objectives of Basha Arabic Restaurant in Dubai are as follows To provide authentic Arabic cuisine To increase the market share in Dubai amongst other Arabic Restaurants To provide a soothing ambience to the custo mers of the restaurant To increase profits by 25% in the year 2013 Sales Objectives To increase sales by 15 % in the year 2013 that is reach a amount of AED 140,000 Mission The mission of Basha Arabic restaurant is to provide authentic Arabic cuisines to the customers of Dubai so that they can get a feel about the Arabic cuisines. The customers should enjoy dine out at Basha and the ambience of the restaurant should be such that the customers should feel they are dining out in core Middle Eastern country. The ingredients used should be of nigh(a) quality, the chef should be Arabic and recipes of the Basha restaurant should be authentic Arabic recipes. The cuisines served should be fresh and should be served in the most unique manner by the restaurant staff. Presentation of the cuisines should be highly appealing attractive. Customers are paying a premium price at Basha and so they should be entertained with the best Arabic cuisines in town. Basha wants its market share to increase and also the number of customers should make repeat visits in the restaurant. The staff should be well aware of all the Arabic cuisines being served in the restaurant